Widening your market allows you to reach more people during various festivals and special events. In addition, by widening your market, you can receive a better return on your branding costs.

Where Can You Sell?

Step 1: Decide What You Want to Sell and Which Markets to Participate In

Home and Kitchen Beauty and Personal Care Toys and Games Clothing, Shoes, and Jewelry Health, Household, and Baby Care Sports and Outdoors Arts, Crafts, and Sewing Books Kitchen and Dining Baby

You need to consider how competitive each of these categories is. There is little point in trying to compete in an overly popular marketplace. Another factor that may affect your decision-making is profitability. The average profit margin varies greatly between product categories. The categories with the highest average profit margin are:

As we summed up in our A-Z guide, the products you sell should be exciting, in demand, and interesting. 

Step 2: Register and List Your Products

If you are a Pro Seller, you only have to pay subscription fees corresponding to the marketplace where you first register to sell.  Although registering in one of the unified markets increases the number of markets where you can sell without registering every time, you will still need to list your products separately in each marketplace. For example, creating a listing at amazon.com doesn’t automatically populate your listings on amazon.ca or amazon.mx.

Step 3: Ship and Fulfill Your Orders

When dealing with international markets, you will need to factor in things like comparative international shipping costs, customs duties, and taxes.